Who RiderSOS is
RiderSOS is the operator of the RiderSOS website and emergency ID platform.
Business name: RiderSOS
Address: 54 Cromwell Road, Cheltenham, Gloucestershire, GL52 5DW
Email: support@ridersos.uk
ICO registration reference: ZC207500
What data RiderSOS collects
Depending on how the platform is used, RiderSOS may collect account details such as name, email address, password hash, emergency contacts, tag activation records, and Bike ID information.
Users may also choose to add medical or emergency data such as allergies, medications, medical conditions, blood type, responder notes, and parent or guardian contact details for junior riders.
Why RiderSOS collects this data
The main purpose is to let a RiderSOS emergency ID or Bike ID product open the correct profile when scanned, and to help users manage those profiles from their account.
RiderSOS also uses account and audit data for security, fraud prevention, customer support, and service administration.
Important visibility warning
Emergency profile data may be shown to anyone who scans or opens the live NFC or QR link attached to a RiderSOS product.
Users should only enter information they are comfortable being visible in an emergency. RiderSOS includes visibility controls, but the user remains responsible for the information they choose to publish.
Legal basis
Account and service information is processed where necessary to provide the RiderSOS service requested by the user under Article 6(1)(b). Security and fraud-prevention records may be processed for RiderSOS’s legitimate interests under Article 6(1)(f). Health and medical information is processed with explicit consent under Article 9(2)(a).
Marketing emails use separate optional consent and are not required to use the product. Read the dedicated Medical Data and UK GDPR policy for the additional safeguards and controls.
Children and junior riders
Junior rider profiles should be created and managed by a parent or guardian.
Parent or guardian consent is required for under-13 users and for junior rider profiles where appropriate. Public scan pages for junior riders should use the minimum information needed, and should avoid showing a child’s full date of birth where possible.
Retention
RiderSOS keeps account and profile information while the account and linked service remain active. A withdrawn emergency profile is hidden immediately. Valid erasure requests are normally completed within one month, subject to identity checks and lawful exceptions. Residual encrypted copies expire through the normal backup cycle.
Consent and rights-request records may be retained where necessary to demonstrate compliance or defend legal claims. Payment and transaction records may be kept for applicable tax, accounting, chargeback and fraud-prevention periods.
Editing, exporting, deletion, and withdrawal of consent
Users can edit their emergency profile and export their stored data from the account dashboard.
Users can also deactivate a profile or request full deletion. Withdrawing emergency-profile consent may disable the emergency profile and stop the scan page from showing emergency data.
How to contact RiderSOS
For privacy, access, correction, restriction, portability, objection or deletion requests, email support@ridersos.uk or write to RiderSOS, 54 Cromwell Road, Cheltenham, Gloucestershire, GL52 5DW. Requests are normally answered within one month.
You may also complain to the UK Information Commissioner’s Office through ico.org.uk/make-a-complaint.
Last updated: 26 July 2026.